ProspectEngine

The process

How it actually runs

Four weeks from the call to the first meetings. Most of that is warm-up you cannot rush without burning the domain you send from.

Week one · the call and the brief

Thirty minutes with Abrar. He asks eight things and writes down your answers: what you sell and to whom, your best client and how they came in, the sector and size and geography we should approach, who we must never touch, what you send from, what counts as a meeting, the price, and the start date.

By the end of that call you have heard every term out loud, including the one about paying $299 a month in a month where nothing lands. Nobody signs here having misheard the deal.

Then you send the exclusion list. Your current customers, your live pipeline, your partners, and anyone you have promised to leave alone. We do not send a single message until it arrives. It is the most common reason an engagement goes wrong in month one, and it is entirely preventable.

Brief signed offManufacturing, 50 to 500 people, UK and Ireland
Sending accounts warmedTwo LinkedIn seats, one mailbox, fourteen days
Exclusion list not receivedCustomers, live pipeline, partners, anyone promised
Nothing sends
Two of three green is still a stop. Until the exclusion list arrives we do not send, because a meeting booked with someone already in your pipeline is one we cannot charge for and a call you did not enjoy.

Week one and two · the list and the warm-up

We build the list against the brief you signed off, and we show it to you before anything sends. If a name on it makes you wince, it comes off, and we would rather find that out now than after they have had a message.

At the same time the sending accounts warm up. A cold mailbox that starts at volume gets filtered, and a LinkedIn profile that starts at volume gets restricted. Two weeks of ramp is not us being slow, it is the difference between a channel that works in month three and one that is dead by month two.

Week two onward · the sending

We write in your voice and we send from your seats. Your prospects meet your company. We are never the name in front of your buyers, and we do not want to be.

Replies land in your inbox where you can see them. We handle the back and forth from the first reply up to the point a time is agreed, and then it is yours. If a prospect asks something only you can answer, we bring it to you rather than guess.

Nobody who has told us to stop hears from us again. That list is permanent and it crosses every channel we run.

Search mail
Compose Inbox 2 Starred Sent Drafts
PrimaryPromotionsSocial
Operations Director Re: replacing the line – Tuesday 11 works, send the invite 09:14
Managing Director Re: quick question – Send me something and I will look at it 08:52
Head of Engineering Re: your note – Who else have you done this for? Mon
Head of Procurement Re: introduction – Not right now, try me in Q1 Mon
Replies land in your inbox, from your address. Your prospects meet your company, never a middleman.

Every month · the count

You get the list of held meetings with the six tests marked against each one, so the invoice is arithmetic rather than a claim. Five working days to flag anything. A flagged meeting that fails any test comes off the invoice without a debate.

Septemberinvoiced 1 October
Basecovers the first three$299
Held qualified meetings6 held, 3 covered3 × $99
No-shows2, never billed$0
Outside your brief1, our mistake$0
Total$596
Nine meetings happened. Six of them passed all six tests, and $596 is what the month costs. The invoice is arithmetic rather than a claim.
Held meetingsBasePer meetingYou payEach
0 $299 0 $299 n/a
1 $299 0 $299 $299
2 $299 0 $299 $149.50
3 $299 0 $299 $99.67
4 $299 1 x $99 $398 $99.50
6 $299 3 x $99 $596 $99.33
8 $299 5 x $99 $794 $99.25
12 $299 9 x $99 $1,190 $99.17
20 $299 17 x $99 $1,982 $99.10

What goes wrong, and what we do about it

Nobody replies

The brief was wrong or the message was. We change one of them and tell you which, rather than sending more of the same and calling it volume.

People reply and will not book

Usually the offer, not the outreach. We bring you what they actually said, in their words, because that is worth more than the meeting was.

They book and do not turn up

Free to you. On our side it means the booking was soft, and we tighten how a time gets confirmed.

They turn up and they are wrong

Flag it. If it fails a test it comes off the invoice, and the brief gets tightened so it does not happen twice.

What we need from you